Connected components


Sell more vehicles

New? Used? What options does it have? What's the lead time? With automated data feeds and the best search in the industry, SalesMaster has all the answers.
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Full cycle order management

SalesMaster gives you control and visibility, reinforcing your process and best practice. Reporting and forecasting is fast, easy and accurate.
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Vehicle Diary

Live visibility across all vehicle fleets

Instant visibility of all vehicle diaries across multiple fleets. Make booking management easy with our powerful search and intuitive drag and drop interface.
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Turbo-charge your sales teams with STOCKBOOK, the foundation of the SalesMaster platform.

SalesMaster STOCKBOOK automatically combines and enhances multiple data-sources into a single focused stock locating and tracking tool for all vehicle stock types.

Powered by our industry leading search, STOCKBOOK provides real-time visibility of vehicles, offers and availability in a single stock list.

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Simplify and speed up your order taking, management and fulfilment processes with SalesMaster Orders.

SalesMaster Orders provides a robust yet customer friendly deal manager, with instant access to all sales information across your business. We integrate with existing systems to keep orders updated with the latest information.

Simplify delivery forecasting and improve customer experience by providing sales teams with real-time visibility of order information. Orders can also produce a powerful automated DOC.

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Vehicle Diary

Demonstrators? Courtesy Cars? Rental vehicles? Vehicle Diary provides a true unified fleet solution across multiple vehicle fleets.

Industry leading search facility that enables you to pin point exactly the right car for your customer’s needs.

With a user-friendly drag and drop interface, bookings are created in seconds and your vehicle availability is always up to date.

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A new approach

In order to create intelligent automotive systems that keep up with your customer’s ever-changing needs you need a good team behind you with great skills and experience. We are proud to have a technical team that uses the latest development techniques and who can build and deliver large-scale applications fit for modern business that work on any platform.

We understand your industry too - between us we have years of first-hand experience working in the automotive industry for brands such as Audi, BMW, Volkswagen, Skoda, Seat, Honda, Citroen, Toyota and Hyundai. Our support team and account managers can focus on your issues from your perspective and as a result will provide you with attentive, on-going customer service excellence.

SalesMaster is used nationwide across the UK by dealer groups and manufacturers and is fast growing as more businesses realise its potential as an industry-leading, online tool that syncs effortlessly with existing systems and requires little training.


If you're happy, we're happy.

We believe that great customer service comes from putting customers at the heart of what we do.

We understand your business and between us have years of first-hand experience working in automotive.

Our support team and account managers will provide you with attentive, on-going customer service excellence.

You can access online support resources 24/7 and our helpdesk is open business hours Monday to Friday.

If you need some help, please get in touch. You can call us on 01908 650 950

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Join the team

We build state-of-the-art software for the automotive industry. Our clients include major motor manufacturers and dealer groups. We’re passionate about building great software and want the service we provide to be impressive.

We are a small but established company in a period of significant growth. If you've got automotive or software experience and would like to be part of our team, please email your CV to